How to Blog – Consistency

Every couple of months I have been writing my thoughts about the blogging process. As a blogger who formally started blogging last June, I have learned so much already from my own mistakes and from the advice I have gleamed from others in the blogging community.

The last article I wrote about this was How to Blog – Progress and I enjoyed reading the feedback. There are thousands of us who are working hard to create blogs and maintain them but we could all benefit from sharing our experiences and pointing out aspects that we have improved or become more competent with.

Consistency is the Key

I know it may sound fairly obvious to some of you but it is something that I have learned the hard way – consistency definitely matters. Blogging regularly and keeping to a schedule of some kind really is important if you want to become serious about building up a blog.

When I was a bit overloaded by projects for my main job, I allowed blogging to take a back seat and this resulted in my viewing figures dropping. Understandably, people start to forget about your blog if you don’t regularly put content in front of them.

That is why consistently putting out blog posts is crucial for us bloggers. If you can manage two posts a week then great. If you do a post every three days, great. But try not to be erratic. A full on daily bout during blogtober followed by one post a fortnight will confuse readers and not encourage followers to stick around.

Tips for being consistent

Here are some of the ways that you can ensure that your blog is regularly putting out content:

– Have a blogging schedule. Some bloggers put out a regular post every Friday for example while others produce funny cartoons every Monday… Whatever it is that you do, keep doing it and remember that your readers will be looking out for that familiar (niche) content.

– Make sure the content you do produce is top quality. Whatever you do, don’t be sloppy and bang out any old article just to fill space. We all have days when we put out lazy articles but try not to have that as a go-to habit.

– Open up to guest bloggers regularly. Members of the blogging community always want to share the love and one of the nicest things to do is to cross-pollinate on each others’ websites. Not only is it a great way to widen readerships but it also makes backlinks that can increase a blog’s DA.

– Have a few evergreen blog posts written ready in your drafts folder. These will be ready to put out during a busy period or when you are unwell.

– Plan ahead. I know some bloggers spend a whole day getting their posts ready for the coming week. I rarely do this but can see how useful it might be to those with a busy workload or parenting commitments.

Bitesize Content

For me personally, rather than spending lots of time in one chunk creating blog articles, I tend to do little bits here and there. I often think of an idea while at work and generate a title and introduction paragraph during my break. Then later on in the evening I start piecing together the rest of an article.

Also, I complete those important jobs such as promotion, SEO, responding to comments and research at different times throughout the day. For instance, when I wake up I pop my last post onto some twitter threads. Later on I find time to comment on other blogs and reply to comments on my recent posts.

Moving On

Hopefully you will agree that producing regular content is a way to sustain a readership and enable a blog to have firm foundations. By having a schedule or making bitesize time slots for writing content can help to maintain the consistency that bloggers require.

Thank you for reading my article about how to blog consistently. It is great to see many new bloggers emerging in 2022 and I hope that my general advice is helpful. Please comment your own thoughts on this topic. If you enjoyed my post perhaps consider following my blog for similar future posts.